The study, in the Journal of Marketing, is titled "AI-Human Hybrids for Marketing Research: Leveraging LLMs as Collaborators" and is authored by Neeraj Arora, Ishita Chakraborty, and Yohei Nishimura.

Hybrids have been around only for a couple of decades, but in that time their popularity has grown exponentially. Now you can even find even the best players in the world with more hybrids than ...

If you’re an astrology girlie, a big fan of personality quizzes, or someone who deeply identifies with their Myers-Briggs type or Enneagram, then you need to check out Human Design. It’s a ...

The study, forthcoming in the Journal of Marketing, is titled “AI-Human Hybrids for Marketing Research: Leveraging LLMs as Collaborators” and is authored by Neeraj Arora, Ishita ...

Luckily, golf technology is forgiving as ever these days. For GOLF’s ClubTest 2025, we tested the best new hybrids for forgiveness, and some we found are much more forgiving than others ...

Subaru used the 2026 Chicago Auto Show to introduce the 2025 Forester hybrid, addressing a hole in the compact SUV's powertrain lineup. Later this year, the smaller 2026 Subaru Crosstrek will go ...

It’s also a flat-out bonkers, slapstick action-comedy about a kung fu-kicking, human-dog hybrid cop who uses wisdom to outsmart and change the hearts of bad guys hoisted by their own petard.

Cognitively normal human brain samples collected at autopsy in early 2024 contained more tiny shards of plastic than samples collected eight years prior, according to a new study. Overall ...

After creating a buzz around EVs, Mahindra plans to expand its powertrain line-up to include various hybrid technologies. Sources familiar with the matter indicate that the company is exploring ...

There have been hybrid Subaru Crosstrek models before, but they were slightly different. The 2014–16 Crosstrek Hybrid was a relatively unsophisticated 160-hp hybrid that had a single 13-hp ...

Along with the hybrid tech, the Yamaha FZ-S Fi Hybrid comes with additional features like single-channel ABS and traction control for added safety. It weighs 300 lb (136 kg) and has a 3.4-gal (13 ...

The 2023 BMW X5 xDrive45e has proven itself one of the top plug-in hybrid choices in the luxury SUV space based on our instrumented testing and time behind the wheel. Its turbocharged inline-six ...