During his 33-year retail career, Johnnie Boden has excelled at many things, from pear-print skirts to childrenswear to ...

Successful retailers understand their customers. Boden, the UK-based online apparel retailer, is doubling down on its commitment to customer-centric decision-making by leveraging First Insight's ...

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Boden was founded in 1991 with a small capsule collection of just eight beautifully crafted items by entrepreneur Johnnie Boden. Jonnie created a hand-drawn catalogue that featured eight key ...