Nearly a year ago, NASCAR champion Jeff Gordon teamed up with Pepsi for a commercial. Gordon would be disguised and terrorize a used car salesman on an extreme test drive. It was staged ...

Pressure, uncertainty, and a lot at stake—that’s what Jeff Gordon carried into the 1997 Daytona 500. On paper, Hendrick Motorsports had it all that year: two championship-winning drivers ...

Jeff Gordon made his NASCAR Cup Series debut in 1992. A couple of years before he competed in the 1990 Chili Bowl Nationals. He finished 16th. The Hendrick Motorsports vice chairman returned to ...

Look at Richard Petty. Look at Dale Earnhardt. Look at Cale Yarborough. Then look at Jeff Gordon. That's not the same picture. Jeff helped bring mainstream young America in to our sport," says ...