Ray’s story took its dark turn when 55 people paid $10,000 apiece to attend the Spiritual Warrior retreat in Sedona, Ariz., in October 2009. "You’re not going to die,” Ray had told the group before ...

PHOENIX (AP) — James Arthur Ray, a self-help guru whose multimillion-dollar business toppled after he led a sweat lodge ceremony in Arizona that left three people dead, has died. He was 67.

By Clay Risen James Arthur Ray, an Oprah-endorsed motivational speaker who spent two years in prison after the 2009 deaths of three people in a sweat lodge, the culmination of a three-day ...