The British carmaker decided to join other brands that thought they should stand for more than good products, but that can ...

Jaguar, zebra and snow leopard, oh my! Angel Ramos, Fred Castleberry and Richard Anderson weigh in on the trend.

Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

The new campaign, devoid of any actual cars, instead showcases a vibrant world of diversity, style, and modernity, symbolizing Jaguar's commitment to inclusivity and a progressive vision. Critics, ...

Lola Cars has appointed British racing driver and broadcaster Johnny Herbert as Global Brand Ambassador. Herbert earned three ...

Unable to keep pace with more mainstream European premium brands like Mercedes, JLR is hoping to cater to luxury customers ...

It feels like a couple of months’ worth of water passing under the Jaguar re-brand bridge is enough to cool off the heat ...

As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...

Copy nothing, delete ordinary. Do it with an artistic vibe and without a hint of a smile. Those are the initial impressions from a new Jaguar branding campaign.

Lamborghini sees continuation cars as "rewriting history" and it's not interested despite some serious profit potential ...

Audi was the brand which made used car dealers the most money at the back end of last year, according to new data from Carwow ...