Shifting gears from traditional demographics, the financial company wants to target dynamic 30-40s, young professionals, and ...

Car manufacturers are known to make changes to their branding, and the supercar company McLaren is no different. Here's how its logo has evolved over the years.

What do you think of when you see a swooping black checkmark, a yellow shell on a red background, or a multi-colored letter G ...

The city of Dallas is in a heated logo dispute with clothing brand Triple D Gear after a strikingly similar logo was trademarked back in 2014. Having used its logo since 1972, the City of Dallas ...

The city of Dallas is in a heated logo dispute with clothing brand Triple D Gear after a strikingly similar logo was ...

They say beauty is in the eye of the beholder, but it helps if the object of your gaze is symmetrical. Studies show humans associate symmetry with attractivenes ...

The Paris Catacombs are the City of Light's darkest tourist attraction: labyrinthine tunnels that house the remains of six ...

Explore the fascinating stories behind 11 iconic vintage car logos. Learn how design, history, and identity shaped these timeless automotive symbols.

Mazda’s new logo sheds 3D elements for a flat design optimized for smartphones. The updated emblem may debut ahead of Mazda’s ...

Nike CEO Elliott Hill told Fortune magazine Fever star Caitlin Clark visited headquarters this month to continue development ...

Walmart’s latest brand and logo update has left some social media ... One poked fun at the new design by posting a screenshot from “The Office” of Jenna Fischer’s character Pam saying ...

After arguing that the Starbucks experience had gotten to the point where it “can feel transactional,” Niccol promised in an open letter in September ... thoughtful design and a clear ...