Marketing Dive4y
10 reasons why mobile advertising is more effective than Internet advertising
the average successfulness of individual SMS/MMS campaigns was approximately 27 times higher than in the case of Internet banner campaigns. Even the results of the least successful campaign surpassed ...
Warc2y
What makes people like, and click on, an internet banner
Internet advertising is growing rapidly: third quarter 2000 revenues in the United States grew to $1,986 million (63.2% over the same period in 1999: Internet Ad Revenue Report 2000). One-third of ...
Jewish Telegraphic Agency4y
The anti-Semitic site behind the ‘Jews want a race war’ highway banner was removed from the internet. But another quickly took its place.
The three hastily painted banners promoting Goyim TV — which ... The nonprofit StopAntisemitism.org, which monitors the internet for anti-Semitic content, reported that “hundreds of complaints ...
Warc2y
How banner ads can be effective: investigating the influences of exposure duration and banner ad complexity
Despite the popularity of other forms of internet communication (Cheng et al. 2009; Lee & Youn 2009), internet banner ads – display advertisements that are usually hyperlinked to the websites of ...