A well-designed social media marketing plan delivers another invaluable resource to boost marketing outcomes: customer data. Rather than being overwhelmed by the 3Vs of big data (volume ...

Priyanka Khaneja Gandhi is an integrated marketing leader with 25 years of experience in functional leadership roles at Colgate-Palmolive India and leading media & marketing services companies.

Loftness Specialized Equipment announces the appointment of Ashley Lathrum to the position of Integrated Marketing Manager. This addition to the team reflects Loftness' focus on further developing its ...

Integrated marketing has long promised a unified experience across touchpoints. In theory, it’s a seamless orchestration of creative, messaging, and media that meets the consumer wherever they are. In ...

For instance, if you’re selling marketing automation software, a marketing operations manager may be fed up with their current solution and ask senior management to consider a new tool.

President Luis Abinader has officially established the Integrated Plan of Santo Domingo (PISD) through a recent decree, aiming to coordinate the efforts of all public institutions involved in ...

GroupM's Mindshare China has successfully won Hisense Visual's 2025 IP integrated marketing business after an intensive multi-agency pitch. The news was announced by GroupM on LinkedIn.