Over the past few years, the Duke and Duchess of Sussex have seemingly begun to think of themselves as TV stars.

The social media platform has changed the way people consume media, exerting less intentionality over what they see. Read ...

Janae Sergio's social media posts falsely accuse Nine Line Apparel of "complicity in a murder cover up," the company alleges.

Justin Baldoni and Blake Lively have attacked each other in court—and in the press—since filing competing lawsuits over ...

These cornerstones of an influencer brand trip can create highly shareable content moments, potentially achieving significant organic social reach and first-hand advocacy from influencers and content ...

The budding scandal in Argentina has been dubbed locally as “cryptogate” and has links to a diverse cast of characters, including a high-profile U.S. influencer, a crypto developer who uses the ...

A study published in the Journal of Marketing sheds light on the complex dynamics of authenticity in influencer marketing, revealing critical insights for brands, influencers, and marketing agencies.