Rather than try to rebuild E3, the ESA has created an entirely different event to bring the games industry together every year; one that’s not open to the public.

For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to ...

Fans don't think that the two colors in the Super Bowl 2025 logo — red and green — are a coincidence Skyler Caruso is a Writer and Reporter of PEOPLE Digital Entertainment. She joined PEOPLE ...

The ESA has announced iicon (Interactive Innovation Conference), a new industry event that’ll look to merge the video game business with the greater entertainment world. The first iicon is set ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...

iicon will be headed to Vegas in April next year, and with the minds behind the ill-fated E3 behind it, there's obviously a lot of hype and discussion around what it'll bring to the table.

Walmart steel cage match (although we would totally watch). Instead, Walmart gave its logo a makeover fit for modern times—at least that was the idea. But people, well, they have feelings.

It looks like the industry also believes we don’t need an E3 anymore – we need something better. ESA has announced iicon, a new event that they’ll be holding this April. Let’s cut straight ...

E3 organizer ESA announced a new gaming event: the Interactive Innovation Conference, or Iicon. Iicon is an invite-only event that will take place in Las Vegas in late April 2026. Iicon will be ...

Of course, some criticize these modern logos as being copy-and-paste, minimalist and unoriginal. Those yearn to return to the unique logos of the 1990s and early 2000s, where the NFL used elements ...