Tofu allows companies to create one campaign and use generative AI to modify content for different marketing channels and ...

In the face of decreasing access to buyers, sales organizations often increase the volume of their sales outreach, hoping ...

Standing out in an oversaturated market requires a combination of self-awareness, adaptability and strategic action.

Earnings before interest, taxes, depreciation and amortization after leases--the company's preferred metric--rose 3.2% to 3.25 billion euros. Meanwhile, France returned to Ebitdaal growth in 2024, up ...

Brand marketers recently came together for a roundtable discussion at Vega's offices in Manchester, to tackle everything from ...

Advanced technologies like AI and machine learning are empowering start-ups to overcome traditional obstacles.

Artificial Intelligence (AI) is emerging as a game-changer, poised to revolutionize the future of Marketing Operations.

This is an updated version of that original January 2023 article. When I first tested GPT detectors, I used three: the GPT-2 ...

In today’s fast-paced business world, how you communicate can make or break your marketing efforts. With so many tools out ...

How to use GenAI to improve teaching, rethink assessment and equip students for an AI-driven workplace There are very real ...

System1’s research identifies four critical factors that determine the effectiveness of a radio ad: branding, memorability, emotional engagement and entertainment value. These elements ensure that an ...

In times as challenging as the ones we face today, small business owners need to up their marketing game. There are many ways ...