Flowchart vs. process map, what do you choose to use? When it comes to mapping out a project, you’ve got several choices on ...

The rapid acceleration of ecommerce means the traditional customer journey is no longer linear. There are several ...

Ditch generic buyer personas! Discover a powerful framework for understanding what moves the needle for your audience and ...

Value stream map vs. process map, which is better for you? As with many tools and methods in Six Sigma, there isn’t a ...

Learn how Revenue Operations leaders are building a financially valid business case to justify the change management, ...

An innovative, privacy-conscious alternative measures emotional responses without cameras by leveraging radio waves and AI.

Retailers like Sephora and Coach are democratizing access to data, empowering store design teams to test, learn and iterate ...

After 25 years as Roger Penske's right-hand man, Tim Cindric looks to shrink his role inside the Penske organization.

An estimated 20 percent of the world’s population has some form of enhanced sensitivity to environmental or emotional stimuli. The feature-length documentary, Sensory Overload, explores the ...

By linking digital engagement and sales conversion, it is redefining the landscape of B2B customer interactions ... For instance, Journey can make informed decisions about resource allocation ...