Trust has always been the cornerstone of any meaningful relationship, including the bond between brands and consumers.

The best work pants for men strike the perfect balance between rugged durability and everyday versatility—especially on days ...

Some view ESG Investing (Environmental, Social, and Governance) principles as little more than "greenwashing".

Last month, a putative class action was filed against Procter & Gamble challenging various green advertising claims for its Charmin toilet paper.

Earlier this month, a group of eight consumers filed a class action against Procter & Gamble (“P&G”), alleging that the company is engaging ...

Airlines have taken a hammering for greenwashing [examples, including Vietjet’s claims, are included in Eco-Business’s annual roundup of brands called out for greenwashing in the Year in Review series ...

How many times have you ordered something online and the item that arrived was of disappointing quality? Or how many times a new item you bought broke after just one use? From shoes, clothes, cutlery, ...

Different paints are developed for different surfaces and environments. For example, paint can peel in a bathroom if it isn't designed to withstand humidity. "It’s vital for any paint project to ...

In brief: Microsoft has introduced numerous GenAI functions to promote Copilot+ PCs, including new image editing tools for Paint that just came out of beta. Notably, the new tools are not ...

Beauty is in the eye of the beholder. Eye-catching marketing stunts can divert attention from a lack of anything else to say, ...