Brain Rot or Not: Duolingo Takes Center Stage
How Duolingo's unhinged social strategy—rooted in humor, cultural relevance, and a quirky mascot—has turned the app into a ...
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‘Why does the Duolingo version look better?’—fans burst out laughing as Duolingo recreates Lady Gaga’s ‘Mayhem’ album cover
W ith her characteristic boldness and avant-garde flare, Lady Gaga's much-awaited album Mayhem was released. Gaga, who is ...
Duolingo’s Brilliant Social Media Marketing Move
A lesson in how any business can stay agile using trends, marketing and technology. Duolingo has built its brand on more than just making language learning accessible—it’s also mastered the art of ...
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The world's meanest app
As the weeks before my trip dissolved into days, I kept up my Duolingo streak, racking up badges and encouraging notifications from Duo, the brand's green owl mascot. Then came my flight — and ...
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Speaking Of Growth, With Duolingo’s CMO
Even people who don’t use the app are probably familiar with its lovably unhinged mascot, Duo the multilingual green owl. Duolingo has created a strong community centered on Duo, who (half-jokingly) ...