As we age, our skin and features evolve, requiring a shift in our makeup routine to maintain a youthful appearance. Here are ...

For many of us, getting our hair done is an exciting opportunity to test out a new style, length, or color. But, when you ...

If you don't have the money or desire to have someone get you ready every morning, these products are truly the next best ...

Jennifer Lopez is cooling it with the thirst trap looks. On Feb. 2, The Daily Mail reported about the mother of two being ...

Pink and peach tones are universally flattering, adding a fresh pop of color to the face. Avoid overly dark shades that can make lips appear smaller and accentuate fine lines. A well-chosen lip color ...

In 'My Head for a Tree', Martin Goodman relates the history of the Bishnoi and asks what a world facing climate change can ...

Using brow pomades or mascaras to fill in sparse areas while ensuring the brows have an upward tail can lift the face. Tailoring your brow routine to your current hair color and face shape ensures ...

Someone in another phase of life might want to convey authority or professionalism. I remember when we finished university, ...

A writer shares every thought she had watching the Bridget Jones film series for the first time, including her appreciation ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

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"'I can’t explain it,' I told my husband. 'But it’s all-consuming. I go to bed thinking about her. I wake up thinking about ...