Google has unveiled a new marketing mix modeling (MMM) platform. Can marketers afford to trust it? Can they afford not to?

Avian flu not an immediate threat to campus, avoiding raw egg and milk products recommended. USC is still in the “peak” of flu season, but influenza A cases are plateauing and are expected to dip ...

As someone who has spent years navigating the world of online surveys, I’ve seen firsthand the impact that choosing the right tool can have on your data collection efforts. From my own experiences, ...

A screenshot of a survey that named U.S. President Donald Trump the “greatest threat to world peace” in 2019 has resurfaced ...

In an era where data reigns supreme, understanding team performance has never been more critical. This article draws on the expertise of industry leaders to ...

The numbers are starting to come in, and many companies report that some gen AI investments are starting to pay off — but not ...

Google is said to have used its advanced AI to improve malware detection. It revealed that “Over 92% of our human reviews for ...

Platma's Solanlly Rijo Lake explores key AI trends expected to transform marketing for small and medium enterprises in the ...

The latest Video Developer Report compiled by Bitmovin shows sustainability slipping down the list of priorities, a casualty of the search for short term profit. The report made clear the industry's ...

Jessica Felix discusses how to navigate the intricate balance between performance and observability, and the challenges of ...

Presidential and vice presidential candidates Ali Bhatti and Chichi Makasi organize their campaign around four topics, made up of 27 points. With two of their priorities, “advocacy and listening” and ...

Poppi has secured the highest advertising impact score (+25.0) among all Super Bowl 2025 advertisers, a new YouGov report finds. The prebiotic soda brand featured popular social media influencers in ...