Google releases updated guidance on merging GA4 and Search Console data via Looker Studio to enhance SEO insights.

Google Cloud and Looker have been very close partners for more than four years, during which they’ve seen not only technology synergies, but similarities in culture, approaches to customer ...

Event-based tracking with Google Analytics ... how we understand customer behavior. These metrics aren't just numbers; they form the fundamental narrative of your customer journey and tell how ...

conversions and advocacy by improving the customer experience and unlocking opportunities to monetize data.” Google Cloud completed its $2.6 billion acquisition of Looker in February 2020.