Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

Unlike other forms of advertising ... is available to help educate you about direct mail. Do-It-Yourself Direct Marketing: Secrets for Small Business by Mark S. Bacon is a comprehensive manual ...

The Act enables individuals to require a data controller to cease, or not begin, processing personal data for the purposes of direct marketing. This covers all forms of communications, including ...