In trying to be seen, they’ve buried value under a mountain of fluff. That’s not to say humour and creativity have no place. On the contrary, they’re essential in humanising a brand.

This spring I’m making a simple, spoonable sweet that is perfect for serving as an after-school treat or a family celebration: lemon fluff. It’s incredibly simple and fun to make with whipped cream, a ...

Sherman hopped on over to Fluff Bake Shop in Noblesville this week. The business is the culmination of a couple’s dream to own their own business. Neal and Angie Fine opened the shop on Jan. 2 ...

Sir George, a “Floofy” Ragdoll cat, and his sister, Lady Eleanor, have continued to garner attention with their chaotic dynamics. The latter is now making the internet chuckle with her unique ...

The super-sized feline lounges on a bed meant for a sled dog, high-fives on command, gives paw and even hits buttons for treats — but his floofy tail still spills off the edge. Daniela joked ...

Mariah Carey’s 13-year-old twins begged her to take down pictures of them with the Easter bunny after she shared the photos with her 14 million Instagram followers. “The greatest gift of being ...

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A bit of fog didn’t stop the Easter Bunny from making his annual trip by tugboat to Port Colborne on Saturday morning. Just before 9 a.m., the familiar springtime guest pulled up to the West ...