Winter makeup tends to be synonymous with vampy lipsticks and deep eyeshadows. But the latest launches prove the rules are ...

I first discovered black eyeliner in my early teens—a relationship I was faithful to until I turned 40. But once stress, lack ...

Achieve a natural look by applying mascara to the base of your lashes and gently wiggling the wand upwards. This technique helps to coat each lash without clumping, giving the illusion of more lashes.

Embracing the beauty that comes with age is a wonderful journey. However, certain makeup habits can inadvertently make women ...

Billie Eilish recently shared her pre-concert glam routine online. One editor recreated her makeup and then did a sweaty ...

The key is to use a light hand and choose a formula that complements your skin type. Cream or liquid highlighters often work ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

According to the runways, green eyeshadow, blue lips, and dramatic smokey eyes are the hottest makeup trends to look out for.

Awards season is underway meaning the glam is glamming. It also means pros are employing their best tricks to get flawless ...

Bella Hadid is the ultimate beauty muse. From the runway to the cover of magazines, she always puts on a makeup masterclass. However, once she's away from the blinding lights of the catwalk, the ...

Laura Geller knows that wearing a full face of makeup isn’t everyone’s thing—and if it is, even those of us who love a full ...

It said the wide forecast range hinged on the situation in the Red Sea, avoided by Maersk for over a year due to attacks by militants that forced vessels travelling between Europe and Asia to take ...