Winter makeup tends to be synonymous with vampy lipsticks and deep eyeshadows. But the latest launches prove the rules are ...

I first discovered black eyeliner in my early teens—a relationship I was faithful to until I turned 40. But once stress, lack ...

Laura Geller shares how to conceal dark circles and wrinkles under eyes for women over 50. The makeup pro explains how to ...

It's not every day that a legendary supermodel—especially one as inimitable as Linda Evangelista—bestows you with skincare ...

Achieve a natural look by applying mascara to the base of your lashes and gently wiggling the wand upwards. This technique helps to coat each lash without clumping, giving the illusion of more lashes.

Embracing the beauty that comes with age is a wonderful journey. However, certain makeup habits can inadvertently make women ...

Billie Eilish recently shared her pre-concert glam routine online. One editor recreated her makeup and then did a sweaty ...

The key is to use a light hand and choose a formula that complements your skin type. Cream or liquid highlighters often work ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

According to the runways, green eyeshadow, blue lips, and dramatic smokey eyes are the hottest makeup trends to look out for.

Awards season is underway meaning the glam is glamming. It also means pros are employing their best tricks to get flawless ...

Bella Hadid is the ultimate beauty muse. From the runway to the cover of magazines, she always puts on a makeup masterclass. However, once she's away from the blinding lights of the catwalk, the ...