Forget FOMO, It’s FOBO That’s Killing Your Sales
Everyone in marketing and sales knows what FOMO is… Fear of Missing Out. FOBO is far less known, but it can have a ...
Conquering fear & FOMO: how marketers can bridge the GenAI readiness gap
Ready or not, here AI come… but with a growing gap between potential and readiness, can marketing leaders afford to hide? We dive into Kantar’s Fear or FOMO report to explore the skills marketers need ...
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GenAI in marketing: Fear or FOMO?
A new report from Kantar, GenAI for marketing: Fear or FOMO, reveals that the majority of marketers feel ... Schwabe Group, a health and pharmaceutical company, is an example of how end-to-end ...
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Fear or FOMO? Kantar reveals how marketers can unleash GenAI's potential
Kantar, the world's leading marketing data and analytics company, reveals that the majority of marketers feel unprepared for ...
How ‘Squid Game’ Season 2 Promo Fueled American Fast Food FOMO In 2025
Discover how McDonald’s Squid Game meal tied to Season 2 became a global FOMO phenomenon. Explore how fast food exclusives ...