We find that people anticipate FOMO even for unenjoyable missed events. As long as there is some form of missed social ...

Marketing professors explore the psychological phenomenon of FOMO. Their research reveals that FOMO stems not from missing ...

For example, many people felt FOMO when getting ... This research shows the dark side of marketing that uses FOMO. It urges ...

The three of us are marketing professors and social psychologists who focus on how consumers make decisions and how this shapes well-being. We’ve been studying FOMO for over a decade and ...

For example, Group Bel developed its own internal ... and a roadmap to integrate GenAI into end-to-end processes: GenAI for marketing: Fear or FOMO.

Bringing deep Client expertise to help brands scale with content marketing, even as Google pivots to being a Knowledge Engine, and AI causes disruption. Taking a risk four months after having my ...