Experts say that brands that communicate directly with their audience always work well. And who better to lead that effort ...

Glanmore’s TikTok account has more than 258,500 subscribers. Cox’s coworkers also post videos, and the team has received 7.1 ...

While its ad segment’s rate of growth cooled in Q4 compared to the year-ago period, Amazon has successfully won over more non ...

The continuing growth in spend on AI-powered campaigns such as Google’s Performance Max (PMax) and Meta’s Advantage+ is among the notable findings in the Q4 2024 Digital Ads Benchmark Report from ...

Ad Age asked its Diversity Council which Big Game spots, past and present, stood out for diverse representation and inclusive storytelling.

“You can showcase video ad placements within a retailer’s mobile app. This combines a lot of the things that Gen Z is really ...

In an increasingly noisy digital landscape, audio marketing has emerged as a powerful tool for reaching consumers in new and ...