Indeed: what kind? The question comes naturally, as we prepare to witness with bated breath the final showdown on every ...

One of the most important branding decisions a company can make about its product is the name. It needs to be catchy and descriptive. But when trademarking, it also can’t be “generic,” according to ...

Sound smarter by knowing when to use discreet vs. discrete. These handy tips will help you keep them straight!