The Financial Express28d
Emami rebrands Fair & Handsome in growth push
Twenty years after launching the country’s first men’s fairness cream brand Fair & Handsome, consumer goods company Emami on Thursday said it was relaunching the product as Smart & Handsome to ...
Mint29d
Emami rebrands Fair and Handsome to Smart and Handsome to tap growing male grooming products market
When Hindustan Unilever rebranded its men's range of Fair & Lovely as Glow & Handsome, Emami initiated legal action, citing similarities with its Fair and Handsome brand. The Indian male grooming ...
Best Media28d
Emami rebrands ‘Fair and Handsome’ to ‘Smart And Handsome’ after two decades
New Delhi: Emami has rebranded its brand Fair and Handsome to Smart And Handsome after two decades since its launch in 2005. The brand has onboarded Bollywood actor Kartik Aaryan as its new brand ...
AFAQS23d
Making sense of Emami’s ‘smart’ Fair and Handsome rebranding
Advertisment Five years later, Emami has rebranded its flagship men’s skincare brand, Fair and Handsome, to Smart and Handsome. To amplify the new identity, the personal care conglomerate ...
Bollywood Hungama29d
Kartik Aaryan and Emami announce the rebranding of Fair and Handsome as the ‘bold new’ Smart and Handsome
On Thursday, Emami Ltd announced the fresh new identity for its iconic men's brand, Fair And Handsome, now rebranded as Smart And Handsome with Bollywood's heartthrob Kartik Aaryan as its new ...
The Financial Express29d
Emami rebrands Fair and Handsome to Smart and Handsome with Kartik Aaryan as ambassador
Emami Ltd has announced the rebranding of its well-known men’s grooming brand, Fair And Handsome, which will now be called Smart And Handsome. The brand has also appointed Bollywood actor Kartik ...
Exchange 4 Media29d
Emami rebrands 'Fair and Handsome' to 'Smart and Handsome', Kartik Aaryan brand ambassador
Emami Ltd has announced a fresh new identity for its iconic men’s brand, Fair And Handsome, now rebranded as Smart And Handsome with Bollywood’s heartthrob Kartik Aaryan as its new brand ...
Zee Business29d
Emami to expand male grooming play with Smart and Handsome, aims Rs 1,000-crore revenue in 3-4 years
Till now, Emami, with its over two-decade-old brand 'Fair And Handsome', has limited itself to a skincare market, which is around Rs 250 crore and also has a play in Rs 500-crore facewash market.
The Telegraph28d
Emami to focus on male grooming segment with rebranding of Fair & Handsome
Calcutta: Faced with the prospect of expanding market reach and challenges of declining sales of existing products, Emami Ltd has decided to revamp the male fairness range by rebranding ‘Fair & ...
Campaign India29d
Emami targets INR 1,000 crores revenue for ‘Smart and Handsome’
Emami has rebranded its men's grooming brand, 'Fair and Handsome' to 'Smart and Handsome', moving away from its 20-year-old brand identity. The rebranding exercise, according to Emami, has been done ...
Business Line9d
Emami expects to revive Kesh King brand after BCG comes up with “robust strategy”
Significantly, earlier this month, Emami announced a rebranding of its major male grooming brand “Fair and Handsome” to “Smart And Handsome” in order to address the consumers preference ...