Roger Federer and Elmo from Sesame Street seem to disagree on the letters of the alphabet in a Super Bowl ad for ON running shoes.

Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

The ad stars Federer and Sesame Street's Elmo playfully clearing up any confusion around On's brand name and logo in a memorable way. Below is a sneak peek at the great new video. "As On continues ...

The ownership team is cooking up other plans for the site. After 24 years, the Machine Shed in Lake Elmo is closed for business. The restaurant at 8515 Hudson Blvd. N. served its last meal Wednesday.

Sneaker brands always love the Super Bowl, and this year, viewers can expect surprises. Elmo is making an appearance with tennis legend Roger Federer for On. And NFL coach Andy Reid steps into his ...

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Attila is a Staff Writer for CNET, covering software, apps and services with a focus on virtual private networks. He is an advocate for digital privacy and has been quoted in online publications ...

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