If you’ve ever looked at a sewing pattern, you already know that deciphering it can be intimidating.Yet if you’ve ever found ...

Since she took over as host from Laura Whitmore, Maya Jama’s fashion choices have been a pillar of the Love Island season.

Looking for fashion-forward, yet affordable dresses for the spring? These dresses are all under $50 and you won't believe ...

Boden has launched a massive 20% off sale for shoppers who want to spruce up their spring and summer wardrobes ahead of the ...

Packing for Coachella always sounds fun—until you realize half the outfits in your cart are either too trendy, completely ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Raha Kapoor was spotted at the party in an unforgettable princess-worthy look. She wore a Dolce and Gabbana dress with cute silver and white sneakers.

When it came to planning our wedding, I quickly realised the dresses on offer in London weren’t quite for me...” ...

The Irish-born creative counted Princess Grace of Monaco and Robert F. Kennedy's wife Ethel among her clients.

Porter, Nordstrom, and Bergdorf Goodman reveal the trends—and the key pieces—they believe will sell out first.

With February comes Valentine’s Day and the start of the spring fashion season. This year, romance isn’t just in the air – it ...