Given that Kirkland Signature batteries are manufactured by Duracell, the Kirkland brand appears to be quite the deal!

Life test measures how a battery endures repeated charge-and-discharge cycles at hot-climate engine-compartment temperatures. The more cycles endured while maintaining a higher voltage, the higher ...

How Can Launching a New Product Innovation Reinvigorate a Brand? Duracell is a success story, dominating the battery category for decades. Key to that success has been starting early, securing each ...

He pitted three cheap AA battery brands -- Sunbeam High Drain, Panasonic, and a generic CVS brand -- with three more pricey options -- Duracell, Energizer Ultimate Lithium, and Duracell Quantum.

Life test measures how a battery endures repeated charge-and-discharge cycles at hot-climate engine-compartment temperatures. The more cycles endured while maintaining a higher voltage, the higher ...

In our quest to find the best alkaline batteries on the market, we tested several models and brands. Our evaluation included extensive discharge tests to find long-lasting alkaline batteries ...

Remember Duracell’s PowerCheck? The idea was that a strip built into the battery would show if the battery was good or not. Sure, you could always get a meter or a dedicated battery tester ...

Satya Intl announces a licensing agreement with Duracell. They will offer lead acid, tubular, inverter, and ups batteries ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 1 day 15 hours ago By E.J. Schultz - 1 day 16 hours ago By Tyler Bishop - 1 day 19 hours ago By Tim Nudd - 1 day 21 hours ago ...