Duolingo staged its owl mascot's death for a marketing stunt — except in Japan. The campaign reflects Duolingo's non-traditional and country-specific marketing. Marketing efforts helped boost ...

Duolingo's brand mascot has made a remarkable recovery, and it seems it may all be thanks to Ashton Hall's morning routine.

The report of Duo the Owl's death was an exaggeration, Mark Twain might have said. Duolingo's brand mascot has made a ...

After the buzz about the Duo owl's death a few days ago, Duolingo is trending once again as it recreated Ashton Hall's ...

Call it a miracle, or a marketing ploy: Duo the owl is back from the dead. Two weeks after announcing the murder of its sassy green mascot, the language-learning platform Duolingo now says he's ...

Duolingo's owl mascot is dead, and the company seems to be desperately looking for the culprit. The company has been posting on all its social media accounts dropping hints on what caused the Owl ...

(CNN) — Twit-t-who? The green owl who was the logo of language-learning app Duolingo is no longer. The US company behind the app, which became a household name during the Covid-19 pandemic, has ...

TEMPLE, Texas — Tributes and questions alike are pouring in after language-learning company Duolingo announced that their mascot, a cartoon owl named Duo, had died on Feb. 11. "It is with heavy ...

Duolingo is killing it with social-first storytelling, proving that innovative marketing can drive viral moments and real momentum.

In my previous article about Duolingo (NASDAQ:DUOL), I argued that the stock was fairly valued with a price target of $328. That target was roughly 5% above its trading price at publication.

Stunts like killing off its beloved mascot Duo have helped the company grow into a massive internet success story.