What is Duolingo’s marketing strategy? Well, first it is important to understand what exactly Duolingo is trying to achieve.

W ith her characteristic boldness and avant-garde flare, Lady Gaga's much-awaited album Mayhem was released. Gaga, who is ...

How Duolingo’s unhinged social strategy—rooted in humor, cultural relevance, and a quirky mascot—has turned the app into a ...

Duolingo doesn’t just market to its audience ... XCX and Troye Sivan’s “Sweat Tour” to K-pop concerts, Duo the Owl isn’t just a mascot. Duo is a fan’s surrogate, actively participating ...

TikTok U.S. users have been learning Chinese on Duolingo in increasing numbers amid their adoption of a Chinese social app called RedNote ahead of the ...

Has your time on RedNote inspired you to learn Mandarin Chinese? That might take you to Duolingo, a popular language-learning ...

Duolingo spends a lot of time and money on brand marketing, which has been paying off. Even people who don’t use the app are probably familiar with its lovably unhinged mascot, Duo the multilingual ...

Duolingo’s social-media game is a master class in blending humor, cultural relevance, and character-driven branding. Its lime-green owl mascot, Duo, has become a viral sensation, starring in ...