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Price hikes have moved the Happiest Place on Earth out of reach for many Americans, alienating parkgoers and worrying executives.
The Walt Disney Co.’s $124 million acquisition of an Anaheim warehouse stands as the largest industrial purchase of the year and surpasses any similar transaction recorded in the second half of 2024.
Inside Disney, some worry that the company has become hooked on price increases, potentially alienating its most loyal customers - the middle class.