According to Max, the color change is part of a larger refresh ... individual brands have updated their visual identities to stand out in a sea of blue logos. Disney+ updated its logo last year from ...

It’s time to signal a change with a new logo In addition to bringing Hulu into the Disney+ app, the update also comes with a bit of a rebranding. Disney has launched a new color scheme launch ...

Disney did this with Hulu earlier this year and then changed the Disney+ color from blue to teal. I wonder if the color will change again with the induction of ESPN+ and its blue-black/gold logo.