Direct-to-consumer is redefining mobile game monetization
In the latest GamesBeat LIVE, Xsolla's Berkley Egenes talks about the future of game monetization and how DTC has changed the game.
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Pfizer's Direct-To-Consumer Model Faces Scrutiny From US Senators (CORRECTED)
The letter notes that pharmaceutical companies, including Pfizer, spend approximately $6 billion annually on Direct-to-consumer (DTC) advertising. The American Medical Association stated ...
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Why Hasn't RFK Jr. Paused Drug Ads?
In 2004, rofecoxib (Vioxx), widely promoted as a pain reliever, was found to increase the risk of serious heart problems. In ...
Paramount+ to Roll Out Premium and Ad Tiers in Germany, Switzerland, Austria (Exclusive)
Non-standard plans are "accounting for nearly half of direct-to-consumer sign-ups in Australia, Canada, U.K., Brazil and ...
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A's, Giants and Phillies games to be streamed direct-to-consumer
NEW YORK -- Fans of the Athletics, San Francisco Giants and Philadelphia Phillies will be able to stream their games on a direct-to-consumer basis this season through MLB.tv. The agreement was ...