It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an agency to grow their business and keep their reputation in tact. Hiring a ...

The founders of cannabis edibles maker Hometown Hero are betting on luxury CBD skincare with their acquisition of Prima.

Shares of Paysafe Limited (NYSE: NYSE:PSFE) fell 15% after the company announced its decision to sell its direct marketing payment processing business and provided preliminary financial results for ...

Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

The WhatsApp Application Programming Interface (API) has become an essential tool for businesses looking to enhance customer ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

Paysafe (PSFE) agreed to sell its direct marketing payment processing business line, part of its effort to sharpen its focus ...

Salla Ads enables merchants to launch, manage, and optimize their advertising campaigns directly from their store dashboards.

A new joint venture and partnership is set to transform the marketing and communications landscape in Canada. Launched with the support of an Indigeno ...

Fox Corp. acquiring Red Seat Ventures, which provides podcasting support services media personalities like Megyn Kelly and ...