Nothing is simple anymore-which is why relying on a single advertising channel is no longer enough to capture the attention ...

The Mondelez marketer is the first in the snack category to take advantage of Sponsored Snaps, which include a link to make a purchase.

It is that time of year again and everyone will be sitting around on the second Sunday this February, asking that perennial ...

Performance marketing thrives on brand awareness. Learn how a strong brand enhances CTR, CPC, conversion rates, and overall ...

With the rise of digital marketing, social media platforms such as Facebook, WhatsApp, X and TikTok have become powerful ...

Oppressive power systems are the reason DEI exists in the first place — to address how policies, rooted in white supremacy, ...

In this interview, we sat down with Michael Wamberg, head of AI at Nexta, to discuss how marketers can boost ROAS (return on ...

Q4 2024 Earnings Call Transcript February 6, 2025 Pinterest, Inc. beats earnings expectations. Reported EPS is $2.68, ...

Minnesota Attorney General Lori Swanson today filed three lawsuits against separate companies that promised consumers they would lower the interest rates on their credit cards in exchange for ...

Navigating the ever-shifting landscape of digital marketing can be daunting, but armed with insights from industry experts, ...

Digital marketing is the backbone of how retail and ecommerce brands create meaningful online connections with their ...

Advertising on X (formerly Twitter) can be a slippery slide for brands. So, how can marketers successfully navigate this volatile platform? Digital gurus share insights on the power of authenticity, ...