A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience Direct mail encompasses a wide variety of marketing materials, including brochures ...

Direct marketing is defined in section 122(5) of the Data Protection Act 2018 ('the Act') as: "the communication (by whatever means) of advertising or marketing material which is directed to ...

A professional executive looking over a blurred city skyline, highlighting the power of programmatic advertising. Number of ...

to name only a few. If you're like the vast majority of online businesses that don't have hundreds of millions of dollars to spend on brand- and image-based advertising, you should be using, if you're ...

Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches ...