At the UN in New York City, e.l.f. partner Amanda Nguyen, the soon-to-be first Vietnamese woman in space, assembled a lineup ...

e.l.f. Cosmetics decided to eschew a big TVC for the Super Bowl this year and instead opted for a social-first campaign, ...

January setbacks, but competitive pricing, TikTok virality, and DTC strengths signal a rebound. Read an investment analysis ...

General Hospital star Tabyana Ali took to Instagram to write simply, “OMG ITS AN INSTAGRAM DUMP❗️❗️” She included the hashtags, “#instagram #generalhospital #bts #moments,” and even slipped in a funny ...

@home_of_deva provides a lovely and eye-catching set with tiny dripping red hearts, a heart shaped 'o' in 'love' and white ...

The elf Pawer Grip Primer Dog Toy is a limited-edition plush dog toy based on the primer; and it’s selling out fast. It’s a ...

As Meghan Trainor celebrates the 10th anniversary of the album that changed her life, she's also celebrating another milestone—a new campaign with beauty powerhouse e.l.f. centered on cloud skin.

We may earn commission from the links on this page. We often hear from friends and Insiders that they’re using less makeup as they get older. Some say they’re finding that it "stopped working," ...

Crafting the perfect smoky eye or no makeup-makeup finish isn't always easy no matter how many TikTok tutorials you've watched. But aside from having the necessary skill to pull off a glamorous ...

That's right, the viral e.l.f. Halo Glow Liquid Filter (which gave us glass skin), now comes in a lightweight blurring powder ...