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The Product Journey maps only the points of contact that a person has with our product. They reflect the situational context and only focus on the interaction between a customer and a product, service ...

Your message was sent. You'll receive a response shortly. When I brought the 2010 Dodge Journey home for its test drive, my husband said he didn’t realize that Dodge was still in business.

Journey mapping – the process of unpacking how a customer goes from identifying a problem to implementing a solution – may sound overwhelming, but there are some ways that you can simplify that ...