Randy Rhoads was one of the first major musicians to popularize Jackson guitars, and his custom-designed Rhoads V (originally the Concorde) became an iconic instrument in metal history. Known for his ...

Josh Stopford wanted to make a more player-friendly offset, a more feminine guitar – and finished in Tahitian Coral, this ...

Fender’s EVP of Product Justin Norvell explains what convinced Fender to change its mindset on where its guitars are built – ...

These stunners from Gibson's Bozeman, Montana facility go heavy on the mojo for that thoroughly played-in vintage vibe ...

Low got the Teisco Spectrum V bug after seeing Ry Cooder with one. Eddie Van Halen loved them too. Clapton? Not so ...

It’s that time of year when the expenses receipts from NAMM 2025 are being processed, the post-show hangovers are easing, but the fresh electric guitar drops just keep coming, with Gibson breaking ...

Another way to build brand awareness efficiently is through custom flag printing. Custom flags serve as moving advertisements and can be used at events, in front of the business, or at other marketing ...

Trust is a cornerstone of meaningful relationships. When dealing with businesses and brands, it's often the deciding factor that separates companies we rely on from the ones we don't. It's about ...

Flash forward to today: Gibson has recreated these five guitars (70 of each finish for ... Not only do these Pauls sport the custom metallic “car finish” paint job of the original NAMM 1955s ...

Debuting PRS’s “throaty” new McCarty III humbuckers, the Private Stock 40th Anniversary McCarty Dragon is a work of art and a triumph of engineering – and, says Smith, it’s built to play ...

Your brand's ability and willingness to solve pain points for current and potential customers can make or break your company's existence and relevance in the industry. To help brand leaders remain ...