In today’s modern world, finding new ways to reach customers is essential to growing your business. It’s simply not enough to ...
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TikTok and Nielsen Finalize Measurement Deal, Intend to Provide ‘A Cross-Media View of Ad Campaign Performance’At the intersection of these points, Nielsen is now expected to provide a “cross-media view of ad campaign performance” on TikTok, “inclusive of” U.S. usage. Said cross-media view ...
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