University's PR team recognized for bold campaigns in print, digital and outdoor efforts by national marketing panel ...

Sauce Advertising has struck gold at the prestigious Smarties Awards, earning top honours for its emotionally charged, ...

“Advertisers using Generative Ads Recommendation (GEM) on Facebook Reels have seen up to a 5% increase in ad conversions. And ...

Comcast’s self-service platform powered by FreeWheel has grown its list of publisher and tech partners ahead of the upfronts.

Social media marketing is more than posting content. It’s about building a strong brand presence and connection with your audience. Social promotion strategies require proper branding ideas and ...

In a recent discussion, Mark Zuckerberg outlined his vision for the future of advertising at Meta, emphasizing how artificial ...

In the current competitive digital age, it is virtually impossible for businesses to overlook the importance of social media. Billions of users are connected on social media, and US companies are ...

The team at Meta has been testing out AI-generated ads for a few years now. But will their strategy lead to a massive shift ...

Meta CEO Mark Zuckerberg laid out his vision for a black-box, end-to-end AI advertising product during a fireside at Stripe's ...

Since the early 2000s, businesses have followed the same digital advertising playbook: Placing their products in digital ...

To move forward, DTC marketers need to expand beyond the walled gardens and embrace a broader set of channels: programmatic ...