A rectangular-shaped ad that typically appears at the top of website pages Most web advertisers agree that banner ads are an excellent way to get company names and messages in front of the masses ...

thinking outside of the standard banner ad box. It's not altogether impossible and many marketers feel that there's a lot of room to be creative through programmatic. The AOL UK report suggests ...

Highly creative advertising works by improving attention to advertisements and brand attitudes, but personalized advertising focuses on improving memory. On the Internet, less creative, personalized ...

Wired magazine's HotWired.com was the first website to display banner ads. Although it's commonly said that the first banner was sponsored by AT&T, HotWired's advertising roster included other ...