It’s not what you know, but who you know. That quote is supposed to be about networking—but it’s even more important to know ...

Qlik, a global leader in data integration, data quality, analytics, and artificial intelligence, is acquiring the Qloud Cover Migration technology from Stretch Qonnect, a long-standing Qlik Elite ...

In today’s fast-paced digital world, where online visibility can make or break a business, Google Ads has become a cor ...

Marketing measurement is often messed up for reasons that have been written about ad nauseam: an overreliance on imperfect models and vanity metrics, a lack of true experimentation and unrealistic ...

Inflated ROAS? Misleading CPA? The culprit could be duplicate conversions. Here's how to detect and prevent them.

Google announced a number of new tag, analytics and data strategies on Friday including a new Google tag gateway for ...

The benchmarks and tools of 2025 empower you to go beyond surface-level metrics and build strategies that resonate with ...

1. Go to your Google Analytics account and go to Admin again on the left-hand side. 2. Click Property Settings under the ...

Coinbase and PayPal partner to offer fee-free transfers and conversions of PYUSD and USD, expanding stablecoin utility for retail and institutional transactions. The collaboration between Coinbase and ...

Addressing this, Microsoft has open-sourced MarkItDown, a powerful utility designed to convert file content into ... Janakiram is an Amazon-, Microsoft-, and Google-certified cloud architect ...