In this post, we will delve deep into what a conversion rate is, how it is calculated in Google Analytics and LookerStudio, ...

You can create a conversion action from Web and App events within Google Ads, or you can set them up manually. If you choose to use Web and App events from Google Analytics, you won’t have to ...

Google's new feature helps you decode data anomalies, enabling faster ad campaign adjustments and smarter budget decisions.

which can help you get a better picture of how your various campaigns are affecting your customer conversion journey. Some Google Analytics users used the measurement protocol in UA, which allowed ...

In technical terms, micro conversions are events configured in Google Ads or Google Analytics 4 (GA4) events to be imported into Google Ads. These actions need to be set as primary actions so they ...

Search Engine Land is your source for analytics & conversion news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials ...

Stay up to date with the latest news, tips, and insights about Google Analytics on Search Engine Land, including strategies to optimize your use of Google Analytics 4 (GA4), which replaced ...