Ditch generic buyer personas! Discover a powerful framework for understanding what moves the needle for your audience and ...

Warner Bros. Discovery has appointed creative agency Special to lead the impending launch of its new streaming service Max in ...

Warner Bros. Discovery (WBD) have appointed Special as their creative agency of record to lead the launch of Max in Australia ...

After a gargantuan merger last year, the ad industry has started 2025 with more signals of consolidation. For this week’s ...

By crafting a narrative that highlights your brand's purpose and values as well as the customer's journey, you can forge ...

Warner Bros. Discovery (WBD) has appointed Special, following a competitive pitch, to lead the launch of streaming platform ...

A recent study has revealed that many packaged food products in South Africa contain misleading health claims, often ...

The fifth edition of the TV Kids Festival kicked off today with our signature session on acquisition strategies, this time hearing from ITV’s Darren Nartey, Nickelodeon’s Lynsey O’Callaghan and Amazon ...

A free-to-play game, MultiVersus reached an all-time peak concurrent player figure of more than 150,000 on Steam, but has dropped off substantially, reaching a peak of fewer than 700 players on Steam ...

Meme coins have evolved from fun internet jokes to serious contenders in the crypto space. In 2025, the meme coin market is ...

In the abstract, all musicals are weird. People don’t just start singing at dramatic moments in real life, so the genre ...