Filmmaker Kazim Adeoti has spoken on his becoming a content creator and Mercy Aigbe's impact. He also addressed some industry ...

When Travis Vogan, a professor in the University of Iowa School of Journalism and Mass Communications, launched his most ...

Despite initial pushback from DMOs on adopting generative AI, leaders in the sector say it's imperative to move forward.

Mythical, the digital entertainment studio founded by YouTube stars Rhett & Link, hired digital marketing pro Melinda Petrow ...

The Wall Street giant set out to build a marketing 'army' under its first CMO. Some high-level insiders question whether it's ...

The company has also collaborated with entertainment company Doodles for a digital campaign through its McCafé line ...

The Addition of Top Creative Talent Advances Bluewater’s Vision of Empowering Content and Campaign Creation through ...

This was always true to an extent, but content output is rising exponentially and the sheer amount of noise increasingly ...

Backspace Marketing, a leader in SaaS SEO solutions, is redefining content development for software-as-a-service (SaaS) ...

YouTube is rolling out new tools to help brands better leverage creator content and its Shorts format to drive measurable business outcomes.

While creating social media content can drum up sales, it also helps build trust and creates a community where women feel ...

One new company quietly gaining traction as a must-have in this space is RAD Intel, which leverages AI within a highly ...