Fancom represents the exploration of coalescing fan communities and the opportunity for brands to be at the centre of ...

Filmmaker Kazim Adeoti has spoken on his becoming a content creator and Mercy Aigbe's impact. He also addressed some industry ...

When Travis Vogan, a professor in the University of Iowa School of Journalism and Mass Communications, launched his most ...

Despite initial pushback from DMOs on adopting generative AI, leaders in the sector say it's imperative to move forward.

The Wall Street giant set out to build a marketing 'army' under its first CMO. Some high-level insiders question whether it's ...

The company has also collaborated with entertainment company Doodles for a digital campaign through its McCafé line ...

Piña will oversee distribution, sales and marketing efforts for Electric Entertainment's portfolio of content in Latin ...

AI is dominating the conversation in nearly every industry, and insurance marketing is no exception. McClinton highlighted AI ...

The Addition of Top Creative Talent Advances Bluewater’s Vision of Empowering Content and Campaign Creation through Operational Efficiencies ...

Mythical, founded by YouTube stars Rhett & Link, hired digital marketing pro Melinda Petrow as senior VP of audience ...

As digital touchpoints increase and businesses race to meet rising consumer expectations, integrating AI into your marketing ...

This was always true to an extent, but content output is rising exponentially and the sheer amount of noise increasingly ...