JioHotstar's technology to allow advertisers to reach audiences based on geography, language, and consumption patterns.

Following Trump's lead, organizations including Walmart, Lowe’s and Meta have announced they would scale back their ...

Launching a TV channel typically starts with content, not an ad tech platform – but FAST channel Creator TV is an unusual case.

Here’s how to move beyond basic location settings and implement advanced targeting for smarter Google Ads campaigns.

At e4m Auto Marketing Summit, auto industry experts delved into the transformation of brand storytelling, personalisation & how companies are responding to the growing demand for tailored experiences ...

The easy road would be to tell you about new race hate laws and leave it at that. But my honest take is that I am conflicted ...

For independent Los Angeles-based agency and consulting firm Wild Card Creative Group (WCCG), the goal – past and present – ...

GPT Operator isn’t a complete solution. Yet. Here's where GPT Operator actually works in PPC applications – and where it ...

Do you find yourself frequently reaching for over-the-counter eye drops to help relieve your gritty, scratchy and irritated ...

On Tuesday, data platform Hightouch announced it closed $80 million Series C funding at a $1.2 billion valuation.

Tandragee couple Andrew and Nicky Jackson of Jackson Roze, a successful producer of a unique ginger wine, have launched new ...