Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

Changes require businesses to promptly review and update their marketing practices to ensure compliance and maintain consumer ...

Ravi Santhanam, CMO of HDFC Bank, sheds light on the company's marketing plans, challenges of direct-to-consumer strategies, ...

Bluewater, the fully converged direct marketing powerhouse, has launched a Brand Strategy division, combining top marketing veterans to help brands navigate today’s complex media landscape and ...

The 2025 Wine Industry Wake-Up Call: Adapt, Innovate, and Own the Future ...

Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.

African startups must embrace digital B2B marketing strategies or risk falling behind in an increasingly competitive market. The rise ...

Let’s look at some of the trends likely to define 2025, and perhaps you’ll feel a little more prepared for what’s in store.

Retail expert Liza Amlani shares insights from her book The Whole Sale on why wholesale remains crucial for brand growth, ...

In2Green blankets.Photographs courtesy In2Green. “A very interesting ramp-up” was how Jehann Biggs described her first foray into the world of ...

BARK Inc (BARK) reports a modest revenue increase and significant improvements in adjusted EBITDA, while navigating platform transitions and marketing expenses.

Text message marketing is kinda like the new kid on the block for businesses. It’s cheap, easy, and gets the job done better ...