16 Takeaways Brands Can Glean From Nike’s Return To Brand Building
Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...
Paysafe to sell direct marketing payment line, boosts buyback, issues preliminary Q4 earnings
Paysafe (PSFE) agreed to sell its direct marketing payment processing business line, part of its effort to sharpen its focus ...
CMS Wire1d
Telephone Consumer Protection Act: What Does It Mean for Marketers?
Changes require businesses to promptly review and update their marketing practices to ensure compliance and maintain consumer ...
Skechers Announces 2024 Record Annual Sales of $8.97 Billion
Skechers U.S.A., Inc. ("Skechers" or the "Company") (NYSE:SKX), The Comfort Technology Company® and a global footwear leader, today announced financial results for the ...
Opinion
businessday4dOpinion
B2B marketing for African startups: Go digital or fall behind
African startups must embrace digital B2B marketing strategies or risk falling behind in an increasingly competitive market. The rise ...
Exchange 4 Media4d
Vigil Aunty’ educating 2 million users on fraud prevention: Ravi Santhanam, HDFC Bank
Ravi Santhanam, CMO of HDFC Bank, sheds light on the company's marketing plans, challenges of direct-to-consumer strategies, ...
Bluewater Launches Strategic Division to Transform Modern Marketing Challenges Into Growth Opportunities
Bluewater, the fully converged direct marketing powerhouse, has launched a Brand Strategy division, combining top marketing veterans to help brands navigate today’s complex media landscape and ...